I'm sure you've heard multiple gurus tell you there is only one right way
to do
business
online.
They're
wrong. There
isn't only
one way.
There are
multiple
ways to
reach new
prospects
and convert
prospects
into sales.
There also
isn't just
one way to
design your
website.
Let's
eliminate
some of the
confusion
and point
out 3 of the
ways you
might design
a site for
maximum
response. In
many
businesses,
you might
find the
best
response of
all is to
have 3
different
websites
that fit
into each of
these
categories.
Website
Method #1 -
Lead
Generation
A lead
generation
page is also
sometimes
called a
"squeeze"
page. You
have one
goal with
this type of
site...to
get people
to give you
their
contact
information.
You promise
them some
type of
benefit in
exchange for
their name
and email
address (in
some cases
additional
information
as well).
You don't
provide
outside
links on
this page.
You don't
provide any
free content
(unless
people
sign-up).
You give
visitors one
purpose...to
sign-up for
the list.
This type of
site will
have the
highest
conversion
of visitors
to email
sign-ups.
A lead
generation
page is my
favorite
method to
use with
paid
advertising.
If I'm
paying for
visitors, I
want as many
of them as
possible to
join my
list. The
money is in
the list.
Website
Method #2 -
Sales Page
This is
similar to
the lead
generation
site,
because you
only have
one primary
purpose here
as well.
It's often
called a
mini-site
because it
usually
consists of
one primary
page and an
order link.
It looks
simply like
a sales
letter that
you can
scroll all
the way down
to read all
of it.
Your highest
conversion
rates of
visitors
into buyers
will usually
come a page
like this.
Visitors
either buy
your product
or they
leave the
site. There
aren't any
outside
links to
distract or
confuse
them. You're
not offering
multiple
products. A
confused
mind does
not buy.
It's simple.
You have
this
solution
t...
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o their
problem.
You will
find
this
type of
page
converts
extremely
well for
low cost
items
and for
any
price
item
when the
visitors
are
coming
because
of an
endorsement.
If
you're
selling
a high
ticket
item
without
an
endorsement
from
another
site or
newsletter,
then I'd
recommend
using
the lead
generation
page
first.
Get
people
on your
list so
you can
follow-up
on them.
Then
take
them
over the
sales
page for
a good
conversion
rate.
Website
Method
#3 -
Content
Site
This
type of
site has
been
neglected
by many
people
in
online
marketing
circles.
The lead
generation
page
gets the
highest
conversion
of
visitors
to
subscribers,
and the
sales
pages
closes
the most
sales.
Where
does a
content
site fit
in the
picture?
The
content
site is
going to
be the
one to
generate
the most
free
traffic.
While
you
could
use an
affiliate
program
to
generate
free
traffic
to a
lead
generation
or sales
page, a
content
site can
generate
traffic
from
search
engines,
directories,
incoming
links,
publicity,
and
more.
This
site can
become
the free
backbone
that
drives
the
traffic
to your
other
pages.
You
produce
content
pages
(or have
them
produced
for
you).
You work
on
creating
incoming
links to
your
site.
The site
generates
free
traffic.
That's
the goal
here.
You then
turn the
traffic
into
cash by
sending
those
visitors
to your
lead
generation
or sales
pages
for
better
conversion
rates.
The
content
site
takes
quite a
bit more
work
than the
other
types of
sites,
but it's
the one
generating
all the
free
visitors.
Don't
limit
what
type of
content
site you
create.
This
could be
free
articles.
It might
be
videos.
It could
be a
discussion
board or
a blog.
It could
be
something
entertaining.
Basically
it's
something
of value
that
will
cause
other
sites to
link to
you.
Build
your
lead
generation
site.
Build
your
sales
page.
But
don't
forget
the free
traffic
a
content
site can
send you
in the
process.
