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Referral and Marketing Tools Article:
"5 Steps to Explode Your Business Posted By : Patrick Schwerdtfeger"

Here’s a great strategy that can dramatically change your business. It works best for professional service providers but it can work well for others as well. If you haven’t started down this road before, it can involve a lot of work but you only have to do it once. As soon as you’ve gone through the process once, you can use the same strategy over and over again. And you’ll be positioning yourself as an expert along the way.

First things first. You have to ensure you’re an expert in the field. Does that mean you have to be a PhD in the topic? No, it doesn’t. It just means you have to know enough about the topic to be authoritati


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ve. Keep in mind that most people know very little about any one fields and a recent study found that if you read just three books on a particular subject, you’ll effectively become an expert on that topic relative to everyone else.

 

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