If you are now or ever have been part of a large company or corporation, you are familiar with planning exercises—business planning, financial planning, marketing planning, all sorts of planning. Some of it is done in groups, while some of it is done by individuals. And if it’s done “right,” there will be some kind of document at the end of process, which will either be used as a reference throughout the period the planning covered, or will get put away and never looked at again.
I have a theory that in large enterp
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rises the more “intangible” the plan, the more fanfare goes with it, and the less useful the outcome is. For example:
