The Internet makes it possible to become a global supplier of your own products, practically overnight. However, marketing on a global level can be a challenge. In this article we are going to focus in on marketing to the Asian consumer. Although their per year income may seem low, it is normal for someone to have a ,000 per year salary. Don`t let that fool you though. Even individuals with the lowest of incomes have needs, and those needs could be your products or services.
"About 4 billion people in the world earn ,000 a year. Across all of Asia-whether it be China, India, Indonesia or Vietnam-product innovation and new ways of thinking make it possible to meet these people`s needs ethically, fairly and profitably," claims Michele Kristula-Green of Advertising Age. She c
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ontinues, "For decades, the majority of multinational corporations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid."
