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Referral and Marketing Tools Article:
"Attorney Marketing - Think You Need A Brochure? Posted By : Henry Harlow"

In attorney marketing many assume they need a brochure it seems. They may be right or not - lets see. It is not uncommon for me to be asked if I think a solo attorney or small firm needs a brochure. The elegant answer is “it depends”. Well great Henry, what does it depend on? In deciding if you need a brochure or not I would look at the following issues:

1. Who is your audience, market, or practice areas and if you had a brochure would it help your prospective client to make a positive decision about hiring you? Is it expected in your practice area or market? If the answer is no then you may not need a brochure. I would not create a brochure just because y


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ou think everyone should have one or most of your competitors have one. If most of your competitors do have one then how are they using them? If it looks like that helps “seal the deal” for them then perhaps you do need a brochure for your attorney marketing.

 

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