Most webmasters know how important it is to have relevant links from other sites pointing back to theirs. These are called one-way, incoming links. The search engines look for this with their spiders and bots and figure you must have a great site if someone else in a related field is pointing to it.

The problem is that webmasters and internet marketers are aware of this, but many brick and mortar, small business owners are not. They figure that all they have to do is get a domain name, put up a web site, and the traffic will immediately follow. Not so.

I have seen this with many business owners from Thailand - especially from Bangkok, Pattaya and Phuket. Many of these owners are foreigners - or Farangs - and most are not web savvy. They are very good with their restaurant, bar, guest house or any other business - but need some help marketing on line.

What t

hey don't realize is the connection between having a visible web site and the impact it will have on their "real" business. People who see their site online are likely to visit them when visiting Thailand. With the advent of the Internet, most folks do some research online before taking their holiday and having a web site ranked high in the search engines is extremely important.

So, how does the owner and/or webmaster get more visibility online? There are a couple of ways to do this. TO get links back to one's site, one can do a link or banner exchange. Or, one can get one-way links. One-way links get very favorable consideration from the search engines - especially if they are from related sites.

So, get yourself some one-way links and watch your search engine ranking go up and up and up. It is an easy and inexpensive way to advertise your online or offline business