There are many reasons for giving corporate gifts, and the gifts that you choose should reflect the reason that you’re giving the gift and to whom you are giving it. You may choose to give gifts to associates or employees, or send them out as part of a marketing campaign. You may choose from a variety of corporate gifts to distribute to employees as incentives and rewards, or hand out take-away gifts at a convention or marketing show. No matter what your reason for picking out gifts, though, it’s important to choose corporate gifts that make a lasting impression. Follow these rules to choose gifts that will be remembered.

1. Choose the best quality. A promotional item doesn’t have to be a tacky, poorly made gimmick item. The better the quality of the gift, the more highly it reflects on your business.
2. When deciding on items to give away as a promo, choose things that you’d use yourself. Remember, gifts that are used will keep your business in the forefront of your recipient’s mind.
3. Fit the item to your business. A gym bag with your company imprint is a great giveaway if your business has something to do with fitness or travel, for instance, and a tape measure is an ideal gift for your hardware store or building consultancy.
4. Consider your imprint message. Especially when you’re choosing promotional giveaways, a little cleverness goes a long way. Humorous plays on words are always memorable.
5. Make it useful. Choose promotional giveaways and corporate gifts that will be used by their recipients. Remember, every time your gift is used, it reminds the receiver of your company.
6. Unique doesn’t have to be expensive. Choose gifts that stand out from the usual pens and desk clocks by picking those with a unique or unusual twist. For instance, for your executive clients, cho

ose a classically designed and elegant pen set.
7. Consider your company image when choosing corporate gifts, and choose items that fit the image you want to present. If you’re projecting a fun-loving, active image, for instance, give gifts that fit into an active, fun-loving lifestyle.
8. Keep in mind that holiday gifts to special clients and associates should be more personal and less promotional. Choose well-made items for personal use, and place your logo discreetly if you place it at all. For holiday gift-giving, the less promotional your item, the more memorable it will be.
9. Clothing items make excellent incentive and reward gifts for your employees. From caps featuring your logo to polo shirts in your company colors, you’ll find a wide range of promotional clothing gifts that your employees will love to wear.
10. Don’t forget personal assistants, executive secretaries and the other important office functionaries that pave your way to the executives you need to see. Arriving for an appointment with a gift in hand or remembering to drop a thank you gift by after a sale will make certain that you and your company are remembered in a good light – especially if that gift is useful enough to earn a place on the desktop. A mouse mat or specialty mouse with your company’s logo, a stapler or another item that stands out is sure to be used often, increasing the exposure for your company.