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Referral and Marketing Tools Article:
"Dime-ing Yourself to Death Posted By : Susan Friedmann"

Having a realistic tradeshow budget is crucial for your exhibiting success. It’s imperative to include all of the costs associated with exhibiting in your financial plan, yet many exhibitors fail to take this crucial step.

It’s almost impossible to realize positive ROI when you don’t know how much you’re spending -- and what you’re spending it on! If you ask most exhibitors what they think the largest expense associated with tradeshow participation i


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s, chances are they’ll tell you the display space.

 

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