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Referral and Marketing Tools Article:
"Digital Dexterity Posted By : Trish Lambert"

The steady progress of technology over recent years has opened some really interesting marketing doors for small businesses. Besides providing a whole new potential sales channel in the form of the Internet, technology has spawned a whole range of new products and services at costs that are easily accessible to small and medium businesses.

First, there's digital printing. The cost of high quality, full color marketing collaterals has decreased in proportion to technological sophistication. Not only can national chains such as FedEx Kinko's and FastSigns turn out amazing stuff, now


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you can shop across the country to get the best services at the best price. Upload your artwork through the Internet, and the finished product can be on your doorstep within the week.

 

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