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Referral and Marketing Tools Article:
"Free Vacation Certificates as Business Incentives Posted By : Lauren Demitri"

Free vacation certificates are excellent business incentives that can not only attract customers to your business, but also provide you with a good regular income. You can expect up to a 30% increase in sales by using certificates as part of your marketing strategy, and can also be used as staff incentives.

People love getting things for free. In fact the most used word in internet searches the world over is ‘free’. You can use that fact to improve and expand your business by offering free vacation and ‘get away’ certificates in all your promotions, or as incentives to former customers to continue doing business with you. The response is generally very high due


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to the psychological effect of the ‘free gift’. Recipients will believe that they have nothing to lose once you have assured them that there is no hidden catch, and that they have nothing extra to pay other than the possibility of a small processing fee and taxes.

 

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