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Referral and Marketing Tools Article:
"How Important Is Patient Education To A Chiropractor? Posted By : Patrick K. Porter, PhD -"

On a scale of one to ten most chiropractors will answer ten - sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?

If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or r


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epeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?

 

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