When you’re shipping out any tangible items to customers, whether it’s CDs, books, course manuals, electronics devices or cosmetics, it’s time to create a product catalog to enclose with the order. The catalog takes advantage of customers’ buying momentum. They open your shipment and feel happy to see what they ordered. That positive feeling leads them to flip through an enclosed product catalog in a good mood, inclined to buy more. All in all, the catalog helps set up a dynamic where you and the customer are building a long-term relationship instead of transacting a one-time sale.
Likewise, if you sell services, a catalog helps you earn extra revenue from each client.
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Why simply recommend items they need in the course of implementing your advice when you can earn a commission from vendors you present to clients? This strategy doesn’t require you to keep any inventory, since you can forward orders to the vendors, who fulfill them for you.