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Referral and Marketing Tools Article:
"How To Use Testimonials To Promote Your Services Posted By :"

There are many ways to use testimonials to promote your services. Some of the more popular ways follow.

1) Insert a colored box on your web site for each testimonial. Include the author’s (buyer’s) name and his or her domain name (not hyperlinked, so that shoppers don’t click away from your site) with specific comments directed towards your service quality. If you don’t have anything this detailed, write some of your top clients and tell them what you are looking for and see if they can help out in exchange for promotion for them for free


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on your site. Then to give the testimonials more value, more credibility, add the author’s photo and even an audio clip or video testimonial.

 

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