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Referral and Marketing Tools Article:
"Joint Ventures: Profit or Pitfall? Posted By : Justin Bryce"

A joint venture (JV) is the entity created when two businesses join in a partnership for specific, often strategic, reasons. JVs can be a fantastic way for small businesses to increase their customer bases, and for businesses to share their skill sets to offer new or better products and services. However, in order for a JV to be successful, it's essential for both parties to take the agreement very seriously and do all of the homework involved.

If you rush into a joint venture, at best you will be wasting time and money -- or at worst you could destroy the business


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you've worked hard to create. To avoid these pitfalls, you must choose the right partner, create a shared vision and make sure you stick to an organized business plan.

 

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