Having a contact database is a no-brainer when it comes to customers and prospects. Everyone knows they need one, whether they actually have one or not. Customers and prospects are some of the most valuable assets that a business has, and staying in touch with them en masse, in groups, or one-on-one is very important to sales success. I'm not sure, however, that a broader contact database that consists of others besides customers and prospects is also considered an asset by most business owners. And it definitely should be.
A "connection database," a repository for all the non-customer/prospect contacts that you have, is a very important component of you
Bonus
Referral and Marketing
Tools Section
More CPA
Referrals?
Grab this FREE 6-minute
bonus
video
& excerpts
of
the best
selling book:"How
To Grab CPA
Referrals By The Dozens..."
www.Strategic-Impact.com/CPA
Referrals from Estate
Attorneys?
Shocking FREE excerpts
reveal
hidden truths
and strategies for
more referrals
from attorneys
and estate planners.
www.Strategic-Impact.com/EPex
How To Get
Referrals
from Clients
Hidden tactics,
truths and
strategies to earn
more
consistent client referrals.
www.MaximumReferrals.com
r marketing and business success. This is your network, the web of people with whom you have some level of relationship, from passing acquaintance to a close and abiding link. Keeping track of your network will do wonders for your business (and your life!).
