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Referral and Marketing Tools Article:
"Sharpen Your Marketing Skills with Four Tips from the Bowling Alley Posted By : Linda C. Anger"

As my bowling ball sputtered down the gutter for the tenth time in as many attempts, the 12-year-old in the next lane threw one strike after another. That I hadn't been to the lanes in twenty years was obvious; I finished game one with an embarrassing score of 13 - and no, I didn't forget the zero on the end.

My brain was at odds with my body in even the simple question of which foot would start the stride. I threw a strike the second frame of game two - and then several balls that started straight but arched exquisitely in


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to the gutter at the last moment. That's when it occurred to me that marketing a business and bowling share four basic rules.

 

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