Referral
and Marketing Tools Article:
"Small Business Marketing Secrets - Use Repetition And Impact For Big Results Posted By : Kevin Stirtz -"
Many business owners I have worked with have tried running ads in direct mail pieces that come out monthly or quarterly (or something in between). Their hope is that the direct mail piece will drive them business because it reaches a large number of households.
When they tell me about their results from ads like these, I can predict almost exactly what they're going to say: "We got a decent response the first week or so but then it really died out after that." They seem