Increasingly, advertising on social networking websites is being driven by marketing campaigns, as these are attracting a large number of page views. So, such campaigns are among the aspects of social networks that have attained maximum popularity. However, the marketing firms create profiles using fake user details, in order to effect product sales. Therefore, among the concerns of the social networks is one about marketing campaigns causing their systems to get clogged, as the number of fake users created by them goes up.
As social networking sites continue to attract people with similar interests, these tend to act as virtual beehives. The general perception tends to relate social networking with websites such as MySpace, Facebook and Orkut, besides associating groups wi
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th musical tastes, hobbies, high schools, etc. However, there are several social networking sites that are primarily accessed by professionals and bring together people with similar job responsibilities, work experience and educational qualifications. Now, that could imply that at least some of these networks are full of prospective clients or customers, for various businesses.
