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Referral and Marketing Tools Article:
"Ten PR Secrets No One Will Ever Tell You Posted By :"

When you're trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we've unveiled some PR secrets you won't hear anywhere else but here.

Trying to get on Oprah? Here are some things we're betting you never knew about getting on her show: Sending samples and books to the Oprah Show is pretty standard fare for most publicity people, but did you know that Oprah's producers actually prefe


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r finding products or books on their own? Instead of pitching the show, why not pitch some publications in the Chicago area instead and let a producer at the Oprah Show "stumble" on it themselves!

 

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