When you're starting a business, you might wish for a lot of things, like having more than enough customers or not having to do marketing. But wishing is weak willed, having no momentum behind it. When you wish for something, you're not coming from a place of having a strong vision. Instead, wishes tend to be dreamlike, wispy and not grounded. Wishes are future oriented.
To run a business, you need to be intentional, focused and highly aware of the present for it is only from the present that you can make things happen. While wishing is fine, your wishes need to be converted into a
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vision, which represents what you want most. From there you can craft goals and a strategy to reach those goals. Your strategy should be broken down into easily doable, action steps.
