VDP is an acronym for Variable Data Printing. A lot of people do not know what VDP is. Surprisingly even a lot of people in the printing industry. Some of them think is means simply adding some variable text or a customers name to a printed item, which is NOT VDP.* This article then, as well as some linked quotes, will try to explain, in more detail, what VDP is.
The term was first coined by Frank Romano, Professor Emeritus, School of Print Media, Rochester Institute of Technology, and if you are interested in knowing more, th
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ere are a number of good articles on the subject by Romano and others at Amazon.com.
