Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm ?

The answer is that sizzling firms have a publicist. A publicist’s prime job is to get non-fee based press coverage. Non-fee based coverage means that you are never required to advertise or pay advertorial fees for the stories that appear in magazines and newspapers.

Studies demonstrate that a professional publicist is the single most effective thing you can do to promote your company, usually increasing a firm’s visibility and business by 85% with consistent effort over a minimum of a one year span. Without adding either staff or advertising dollars.

A Publicist does more than just distribute press releases to the media. Here is what a publicist can do for your firm:

1. A Publicist determines your goals and creates the most effective press and stories to reach those goals.

2. A Publicist writes high impact feature stories about you, your firm, your products, services and people.

3. A Publicist has the connections to place news and feature stories in some of the most highly read business, financial, real estate, glossy magazines and newspapers in your industry.

4. A Publicist gets high impact, high-readership stories about you and your firm in the magazines and newspapers that your clients and industry actually read. A publicist can do this because they understand the types of stories these media outlets want and have built a consistent professional relationship with them over time.

5. A Publicist establishes a true presence for your company, product or services. This is because a media story typically has more credibility with an audience than an advertisement.

6. A Publicist heightens public interest and the interest of potential investors or business partners, allowing you to reach thousands of influential decision-makers at once.

7. A Publicist allows you to capture and maintain geographic locations, national and international markets by branding your company and what your company sta

nds for, not just your product.

8. A Publicist maintains an active, focused and targeted interaction with the media; knowing each market and audience.

9. A Publicist cultivates excellent contacts in the media because a Publicist knows where to pitch a certain type of story.

10. A Publicist has an active, immediate up-to-date contact list for mail, e-mail, and phone contact and updates this constantly knowing that these contacts frequently change.

11. A Publicist develops regular contact with national media outlets, and is in regular contact with journalists, editors, writers and producers from national and local magazines, newspapers and radio/TV programs.

12. A Publicist uses multiple resources such as PR Wires, AP sources, media contacts, keyword placement, searchable content, internet placement, and multiple linking to place your stories, get high ranking on the internet and get feature stories picked up by the media.

13. A Publicist presents you and your firm as an authority on a particular topic and arranges interviews. A Publicist uses media expertise to prep their clients, and teaches methods to promote the company, product or service without sounding awkward. You capitalize on every interview and maximize each opportunity to the fullest.

14. A Publicist creates or enhances your marketing goals, collateral, direct mail and advertising and crafts effective response mechanisms.

15. A Publicist enters you in the most respected awards in your industry, and will be on hand drafting your acceptance speech.

16. A Publicist creates and handles communication for your events. A Publicist creates a press packet for the media that is almost guaranteed not to be discarded.

17. A Publicist tailors your corporate communications to be absolutely effective. A Publicist knows the role of Marketing, Publicity and Promotion--how they differ and how to use them all.

Remember, virtually all sizzling firms use a secret weapon to dominate their market. Now you know what the secret weapon is that differentiates a sizzling firm.