Referral
and Marketing Tools Article:
"What Marketing Skills Do You Need To Succeed? Posted By : Jonathan Budd"
Marketing skills are extremely important to your business. If you don't know how to do it yourself, you should seriously look at finding someone who has such skills. Otherwise, you must learn how to market yourself.
The first step is to figure out what works and what doesn't. The best way to do this is to see what the gurus are doing. But you have to be careful whose advice you decide to follow.