The Advertising Edge
By Marti Talbott
Copyright 2001

We are bombarded by advertising and we're sick of it. Nothing is worse than
a boring, tasteless or stupid ad. Yet those of us with something to sell
know we can't live without them, so we amble on, racking our brains for the
magic hook that will bring thousands of new visitors to our site or shop.

But how... how do we get our hands on those magic words?

You've spent a lot of money on Advertising executives who give you the same
old, by the book, advertising copy day after day. But who writes better than
writers? Who but a writer can give a fax machine company jaw dropping lines
like these:

"Murder at the fax machine!
Have you ever wanted to kill the guy in front of you at the fax machine?
Now you don't have to."

"Killer fax ma

chines for sale -- you keep 'em fed, you got noth'n to worry
about!"

Writers can give your company the boost you've been looking for and for far
less than you would pay an Advertising Executive. It's easy, just handle it
like a request for quote. Tell a group of writers what you're selling, give
them an idea of what you're looking for, let them submit their ideas, and
take your choice. But don't set your price too low. Good writers should get
good pay and who knows, you might find a valuable freelance writer you can
call on often.

Where to find them. There are dozens of great writing sites on the web with
easy to talk to people. Get in touch, set your price and gain the
advertising edge.

Marti Talbott is the author of:
A Shattered City - Earthquake in Seattle
www.carsonbooks.com