An Empty Box Of ICYHOT Becomes A New Marketing Solution
For All My Advertising Aches and Pains

by Thomas A. Hilton, Jr.


I have an empty box of ICYHOT right next to my computer but it's not
for the reasons you might think. The benefits on the box states
that it's for the following symptoms:

Arthritis
Sore Muscles
Backache
Bursitis
Body Aches
Leg Cramps.

I use it however for the following.

- Massive Marketing Creativity
- Inspirational BreakThroughs
- BrainStorming Power Thoughts
- Simple Motivational Jumpstarts

Let me explain... As you know ICYHOT is a wonderful theraputic
cream for pain but when I learned the story behind this product.
The success story in itself created more comfort for me
as an internet marketer than the promises to relieve any symptoms
it may contain on the box.

Jay Abraham, the well known marketing expert somehow was
involved with this product at one time and he uses it to explain
how it came about to be successful and known as the very
ICYHOT Therapy For Pain Medicine we all know today.

Seems that a very unique marketing plan was used to catapult
this product and the plan was a genius of an idea. Jay explains
it this way. Once you discover the networth of any potential client
you can then and only then determine how much you are willing
to spend in advertising to acquire that client. Most people do it
in reverse. I prefer Jay's way -- it's a guarateed way to success
for any product or service.

The story goes... that the marketing plan was to invite over
thousands of direct mail marketers to help promote the product
and they would in exchange keep 100% of the money on every
sale. This

sounds too good to be true, but Jay explained it this
way. He had already discovered from other satisfied customers
that they were willing to buy the product at least 3 times during
the course of a year and that they would buy the product for the
next (we'll say 7 years).

He discovered this to be a formula to determine the exact networth
of any client or customer.

He quickly determined that if he simply gave the product away
for free then he could profit from the second and third purchase
during the first year and every purchase from the same customer
during the following 7 year period.

So I now use this box of pain relieve to remind me that there are
various ways to get around simple problems in business. You
must however first recognize your problem for what it is. Think
outside the box. I know you've heard of that statement.

I say "Put The Box Next To You For Inspiration and Marketing
Motivation".


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About the Author:

Thomas A. Hilton, Jr, of http://www.ailspromotions.com and co-founder
of http://www.headlines2go.com - where pre-testing your headlines
without spending a fortune in advertising fees is only smart. Let Our
Focus Groups Vote On Your Headlines Within Minutes --- Absolutely Free!
email: mailto:thomas@...
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