How To Add Emotional Value To Your Offer!

by Larry Dotson

Your ad copy can trigger your prospects to become
emotionally attached to your product. Emotion is a
feeling or human reaction to an inner or outer event.
People go from one emotion to the next all day long.
Your ad needs to create an emotion that persuades
them to buy.

Before you write your product ad you need to figure
out which emotions will influence your audience to
buy. You could imagine being in their shoes, survey
them, interview some of them and communicate with
them regularly.

There are many channels nowadays which you can
use to communicate with them like e-mail, chat rooms,
message boards, phone, instant messaging, video
conferencing, etc. Once you know the emotions to
trigger you now have know how to deliver them to
your prospects.

One of the best ways to trigger a particular emotion is
by arousing your prospect

s imagination. For example,
imagine meeting the person of your dreams. That
simple statement can create mental movies that then
create your targeted emotions. You can have them
imagine the past, present or future.

Another way is to mention the targeted emotion in
your ad copy. For example, remember a time you
felt totally excited. Their subconscious mind will
search for a time when they felt that way and then
will eventually start reliving that emotion.

In conclusion, you want your ad copy to trigger
emotions that persuade your prospect to buy your
product. First, you must know the targeted emotions,
then trigger your prospects imagination or memory
to search for the emotion and finally they feel or
relive the emotion and buy.
----
1000 Ways To Write, Create, Package And Sell
Information Products! http://www.ldpublishing.com