Make sure your order form includes the important elements. Key components of a super-effective order form include:

• Headline
• Customer Order Acknowledgement
• Summary of the Offer
• Summary of Guarantee
• Order Options
• Payment Options
• Customer Information
• Directive
• Merchant order acknowledgement/ shipping details

Begin to arrange them in sequence, beginning with the headline and following through to the order acknowledgement and shipping details. Arrange a layout that looks inviting and user-friendly to buyers. Make it easy for buyers to complete and move closer to their desired objectives.

Once you have all the components in place, look at each individually to see what might be done to enhance it. Headlines could be made more powerful by suggesting how much closer the prospect/ buyer is to the major benefit he’s after. Now… the ultimate solution is just a click away.

The secret to fitting it all in is to refine each component to its essential elements. Rewrite your customer acceptance statement until you have it down to a powerful sentence or two. Limit the number of words in your offer summary. Simply touch on the guarantee without the explicit detail already covered in the body copy. Ask customers for only the most important address information

to ensure your product gets there. Keep the order form as simple and straightforward as possible.

Group related elements together in a logical fashion. Your customer’s order acknowledgement should include the guarantee and major benefit as one component of the order form. The various products and bonuses that make up the offer is another component. Customer information, order and payment methods is yet another. When you group related items together in this way, it makes it much easier to organize the page.

How you arrange the space on you order form can have a direct result on sales. It has to look appealing and easy to complete. Make it as easy as A-B-C. You must make the prospective customer comfortable -- and put his mind at complete ease. To improve the effectiveness of your order form -- simplify it.

If you’ve got plenty of testimonials at your disposal, consider placing one into an opening on your order form. The best order form testimonial is the one that describes your prompt service or how your package is even bigger and better than the buyer ever dreamed. By this point in time, the buyer has already made the decision to buy… but he still might feel a little apprehensive. An added testimonial is one more bit of evidence to comfort the buyer and confirm in his own mind that the decision to buy is the right one.