How To Sell To Customers Again and Again!

by Larry Dotson

You're always going to have people that buy once
and never purchase again. Once they quit buying,
that's lost revenue for your business. To stay in
business these days you must persuade your one
time purchasers into buying again and again.


First, you must set up the process to re-contact
them after they order. This will remind them that
you're still in business, ready and willing to sell to
them again. Ask visitors to sign up to your free
e-zine, associate program, mailing list, opt-in list,
etc.


Now that you have the opportunity to re-contact
them you must learn their future needs and wants.
When you send them any information remind them
that you're open to any questions or advice and
give them a customer satisfaction survey. This kind
of data can be useful to successfully present new

offers and products to them.


Next, you can send your back end offers. Give your
customers plenty of incentives and deadlines to
order. You could offer them a discount for ordering
before a certain date. Tell them "first come first
serve" you have only so many left in stock. Offer
them bonus products if they order in a certain
number of minutes. All these techniques can greatly
increase your chances.


Finally, show your customers that you care about
their business. Mail them greeting cards on
holidays and birthdays. Send them surprise gifts
once in a while. Invite them to company get
togethers and parties. You can always include a
subtle offer with each card, invitation or gift.
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