Getting an Appointment

Sometimes selling your product or service can be easier than
getting the actual appointment. No matter how hard you try, you
just can't seem to get the prospect to agree to meeting you face
to face. Here are a few tips that may help.

At first, it is important to sell the appointment, not your
service. Trying to get a contract over the phone is difficult.
The appointment is when you will do the actual selling.

Ask questions where the answer must be "yes." "Would it be
better for us to meet on Monday or Tuesday?" The prospect
probably will pick one or the other and--bingo--you have the
appointment. You might make your dates even more specific, "I
have Monday at 10am and Tuesday at 2pm open. Which would work
best for you?"

Asking for the prospect's help can be very effective. If the
prospect says that he doesn't want to meet with you, ask her what
you would have to say in order to convince her that your service
can work. This way, the prospect will be telling you exactly how
to overcome her objection.

Above all, don't push! After a few failed attempts to get an
appointment, it is better to take a fall-back position. Tell him
you understand he is not ready to make any decision. Ask for a
follow-up appointment for a later time.

See Kevin's 10,000 FREE marketing tips to help you make money
faster and easier at http://DrNunley.com He offers a full line
of proven promotion packages and copy writing deals. Reach Kevin
at mailto:kevin@... or 801-328-9006.



DrNunley's Biz-Tips
by Kevin Nunley

Study The Gurus, Then Sell Their Stuff

Today I talked with a man who is starting his own business on the
Internet. He knew he was far from the first to try to make money
online, so he wisely took time out to read everything he could
get his hands on by those who had come before him. Joe read
Corey Rudl's course, bought Dan Kennedy's books, went through my
site, and picked up Robert Allen's Internet book (it's a good
one!).

Once he read the best of the "gurus," Joe decided to start his
online project by selling the same books, courses, and services.

Come to think of it, this is a great way to start an Internet
business. The Internet is all about information, and info
products sell like gangbusters. But don't just put up a trillion
reports by people you've never heard of. Read a few top info
products, use their advice yourself, then report on it to others
while selling those same info products.

Nothing sells information products and services better than the
honest, heartfelt testimonial of someone who has used them.
People may not belive the company ad copy, but they sure will
jump when a fellow customer says "buy it... it's great!"

Put up a web site with YOUR photo and comments on the opening
page. Write articles that openly share some of the guru's
ideas. Put it in your own words and combine their ideas with
your own related experiences.

Promote your business with Kevin's affordable ALL-OUT PROMOTION
PACKAGE. He writes your press release, your article, your ad, and
distributes them to media and ezines nationwide. See
http://DrNunley.com/123.htm Reach Kevin at
mailto:kevin@... or 801-328-9006.


DrNunley's Biz-Tips
by Kevin Nunley

More Places To Get Your Articles Seen

If you own a web site, you probably have written an article or
two for it. One of the best free promotion strategies is to send
your articles to publications looking for articles.

Of course, we all know about ezines that use articles, but that's
just the tip of the iceberg. Many other publications need a
steady supply of articles, too. Most of these options are right
in front of you.

Send your articles to your local newspaper. Many have sections
for reader-written articles. Others can easily convert your
article with good advice into a feature story. Magazines of all
sizes look for articles from freelance writers. In many cases
you will need to contact the editor first and suggest your
article topic.

Pennysavers and shoppers--those free or cheap newspapers that
carry all ads such as Thrifty Nickle or The Recycler--are an easy
way to get your articles in front of the public. Many of these
papers like short articles to break up the endless array of
classified ads.

Trade publications read by those in your own profession can be
very effective. News about your profession is considered
important in these, whereas in a larger publication, it might be
thought of as insignificant.

Kevin writes your article, puts your name in the byline, your 4
line ad at the end, then sends it to more than 2,000 ezines and
websites looking for articles. It's a great way to promote! See
http://drnunley.com/COPY.htm Reach Kevin at
mailto:kevin@... or 801-328-9006.

DrNunley's Biz-Tips
by Kevin Nunley

Signs That Sell!

Signs can have exceptional power in advertising. They do not
need to be large billboards in

order to have a strong effect.
Small signs such as store signs, banners, signs on trees, and
poster-type signs, can all greatly impact your business. They
make an unconscious impression on your potential customer. Signs
catch the eye of those who are passing by and often result in
sales.

There are a few important things to remember when making your
sign. Most successful signs use very few words, usually no more
than six. This will make it easier for your prospective customer
to remember your advertisement. Make sure that you have a good
headline. A few powerful words that you might want to include in
your headline could be "you", "now", "fast", or "proven".

Using some type of graphic on a sign is almost as important as
the wording in the overall effect. Graphics could include the
lettering, the colors, or the design of your sign.

Make sure your graphic compliments or helps explain your text.
For example, "Pies like Mother used to make" might have a graphic
of a women holding a steaming pie down for a young boy or girl to
see. This helps get the meaning and FEELING of your message
across to people who may be driving by your sign at high speed.

See Kevin's affordable copy writing deals at
http://drnunley.com/copywriting.htm Sizzling, professionally
written sales copy can make a BIG difference in your success.
Reach Kevin at mailto:kevin@... or 801-328-9006.


DrNunley's Biz-Tips
by Kevin Nunley

Opt-in or Spam--What's the Difference?

Opt-in email is when you get a message that you have asked to
receive. Spam is a commercial message you don't want and never
asked to receive.

Simple enough? Not exactly. Every day I hear from people are
confused between opt-in and spam. And with good justification.
The definitions vary from one person to the next and shift over
time.

Back in 1996 when I started my online business, it was perfectly
acceptable to send email to the address of anyone who sent email
to you. If you emailed a question to me, I answered it AND put
your address on my newsletter list.

Today that would get you in spamming trouble ASAP.

Most of the "safe" lists you hear about are actually spam lists.
Sure, using them will likely get your site removed, but you also
won't get any response. These days people instantly know spam
from other email and delete it in the blink of an eye. It's the
norm to send spam to one or two million addresses and get zero
response.

Good bets for legitimate opt-in lists are yesmail.com,
postmasterdirect.com, and bulletmail.com. An even better opt-in
strategy, in my opinion, is to send your message to newsletter
lists. Get an ad, sponsored ad (usually goes at the top of the
newsletter), or a solo mailing (your sales letter goes all by
itself to the list of subscribers.) Pick a newsletter that
consistently features good, helpful information. That's a
newsletter whose readers pay close attention to what it says.

See Kevin's affordable copy writing deals at
http://drnunley.com/copywriting.htm Sizzling, professionally
written sales copy can make a BIG difference in your success.
Reach Kevin at mailto:kevin@... or 801-328-9006.


DrNunley's Biz-Tips
by Kevin Nunley

Get On Talk Radio..and Promote For Free!

There are thousands of talk radio stations spread through every
community all over North America. There are thousands more music
and news stations who feature at least one talk program each
week.

All these shows need a steady stream of interesting guests.
Nothing strikes fear in a radio talk show hosts like having to do
the show without an expert guest. Contrary to what most people
think, the phones at talk stations don't ring that much. Hosts
need an expert to add content and interest to the program...AND
get listeners calling.

An expert is anyone who knows something other people would like
to know. If you run a daycare center, you might have clever tips
for keeping young children interested and busy at home. An
accountant might find a ready audience for tips on how to keep
the IRS off your back.

Most talk hosts are happy to let your "plug" your business,
product, service, or idea at the end of the show. Speak your
phone number and web site address clearly so interested listeners
can jot them down.

First find talk radio stations in your area. Look through the
yellow pages, tune up and down the dial, then listen to
individual shows to learn the style of the host and the topics
discussed on the show. Call the station and ask to talk with the
host or the show producer. Tell them about your expertise and
what kinds of information you could bring their listeners.

Spread the word to media nationwide with Kevin's popular press
release packages. Kevin writes your release, gets your approval,
then sends it 5,000 media nationwide. See
http://drnunley.com/release.htm Reach Kevin at
mailto:kevin@... or 801-328-9006.