Whoever said that SIZE doesn't
matter never saw this study.
That's because in Berlin,
Germany last week, scientists
confirmed that size indeed
does matter. At least when it comes
to smelling power and
having a fat or big
nose.
Turns out, scientists and
researchers spent three long
years treating
smelling disorders at the University
of Cologne
(located in Germany).
They examined 95 noses of men
between the ages
of 25 and 58 over three years. And
sure enough, they found a direct
link between nostril size and odor
sensitivity.
"We found the bigger the
nostril, the better the smelling
power," said University of
Cologne spokesman Christoph Uhlhaas. He
continued...
"It's NOT Just Outer Size &
Circumference
That Counts."
Now obviously,
hearing this
news you could have easily
created a
special category for lifetime
initiation into the 'Buh-Duh'
Hall-of-Fame.
Or better yet, replied (like me)
by saying, "Who the heck cares!
What does this have to be with me
getting more client referrals?"
The
truth is, these scientists have
been locked in
white rooms
for so long, all
they're really "smelling" is each
others body odor. Kind of like business people
with
their follow-the-heard, don't-ask-questions
mentality. If
you ask me, we'd all be
better off if we took research like
this...
Grab It With a Pair of Vise-Grips... and
Torture It With a Chain Saw.
Speaking of which...
chainsaw
wielding men (and women) are nothing
to be afraid of. They're
actually quite a joy. That's
because many people along the
Eastern U.S. have been smashed
recently
by Hurricanes
(including yours, truly.) Some are still flooded
today.
And if
this has happened to you or someone
you know, then -- YES --
I do know
how you feel. And despite what you
may think or what your
mind is focused on...
Chain Saws and Client
Referrals
Have A Lot In Common!
Let's get into the meat of my advice
today, shall we?
I want you to read this true
story.
Where I live in Florida, there
are tons of beautiful oak hammocks.
Live Oaks, Scrub Oaks, Laurel Oaks...
you name it.
Many trees reach
three-stories in height
and are 60 feet or wider.
The wood is so strong some say
the Live Oak is "showing off"
as it
holds its tremendous limbs wide. It's
very strong against the wind...
except, of course, when
there's a
Category 3, 4 or 5 Hurricane.
Anyhow, my neighbor Sue -- an older,
single woman -- lost a massive oak,
about 15 feet around, a la
Hurricane Frances. Scared and
concerned, she knew
it would cost her
around two grand to
have it removed. And as a
pre-school teacher, she simply
didn't have the
extra cash
at the time.
Going on
eight days without A/C, cable, fans, lights,
microwave...
refrigerator, freezer, and ALL other
forms of BASIC electricity...
one afternoon a bunch of men show up
at Sue's house enduring the
sweltering
95-plus degree
heat, humidity and biting
mosquitoes, and...
They
Were Wielding Loud Equipment As
They
Knocked On
Her Door... With...
Hearts filled
with love.
Turns out, the Southern Baptist
Convention
has an outreach program called "Disaster
Relief."
I'll spare the details. But unbeknownst
to me (or Sue), when a Hurricane or
other disaster strikes, the SBC
dispatches Christian
volunteers outfitted with million
dollar equipment that would embarrass
a Stihl sponsored
Alaskan lumberjack team.
In this case, it was six, 50-plus
something, semi-retired
men from the great Volunteer state
of Tennessee. All these
dudes do is travel from place
to place, help people... and then
move on. Like modern day
superheroes. And I witnessed their
marvel firsthand.
Now pay attention at what I'm going
to explain to you buckwheat:
-
These guys gave unselfishly.
They created a relationship with
a perfect stranger. They put
her needs ahead of their own.
And they showed care,
concern, empathy and
compassion. All which led to a
truly memorable
experience in only a few
hours.
Today, Sue goes NOWHERE
without telling others the story.
She's
stark-raging-mad-lunatic about these
guys. Amazing.
Heck.. I'm even telling
it to thousands of subscribers just
like you!
Remember: More referrals come once
people have experiences with
you.
Yes... the men devoured Sue's
downed oak tree in under 4 hours.
The
thing looked like wood chips inside
of a
hampster cage. They packed up
their white Chevy Dually
with the
extended Rallye Series truck
trailer...
their Suzuki
Quadrunners
equipped with steel tow
chains, Husky
brand
face screen, gloves, and
Forest wrap chaps... and then they...
Road Off Into the Sunset
Like Frickin'
Tonto and the Lone Ranger.
Did you get my drift? Increase your
referrals by creating
"WOW"
experiences for people. |
