One
of the
best
ways to
get a
referral
is to
give a
referral.
When you
give
someone
a
referral,
they are
forever
grateful
and will
feel
obligated
to
return
the
favor.
Before
you can
go ahead
and give
someone
a
referral,
you must
know
them and
know
their
business,
this
much is
obvious.
You
wouldn’t
refer
somebody
that
needs
their
house
sided to
a
painter
would
you? Of
course
not.
There
are many
ways to
get to
know
people
within
your
business
community
and a
lot of
places
to go to
meet
them.
For
starters
you can
attend
networking
groups,
chamber
luncheons,
Lions
clubs,
or
rotary
clubs,
to name
a few.
These
organizations
meet
either
weekly
or
monthly,
and they
offer a
great
opportunity
for
people
within
the
business
community
to meet,
network,
and get
to know
each
other.
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I once
had a
friend
that I
worked
with in
the
mortgage
business.
He would
attend
networking
luncheons
religiously,
but he
would
often
come
back
from his
meetings
disappointed.
One day
I
decided
to ask
him why
he was
so
frustrated.
He
replied
by
telling
me that
after
all of
the time
he had
spent
talking
with
people,
exchanging
business
cards,
and flat
out
asking
for
business,
that he
had yet
to
receive
any. The
whole
situation
had him
completely
puzzled.
I than
said to
him,
well,
have you
ever
given
anyone
at these
networking
events
you
attend a
referral?
He
replied
that he
had not,
but the
light
bulb
over his
head
became a
lot
brighter.
He took
me up on
my
suggestion,
and
before
long,
the
referrals
started
to come
in.
This is
not to
say,
that the
only way
to get a
referral
is to
give a
referral,
because
it most
certainly
is not.
But it
sure
does
help.
You may
say to
yourself,
no one
ever
gave me
a
referral,
so why
should I
give
anyone
else a
referral.
You
really
don’t
need me
to tell
you that
this
attitude
will get
you know
where,
because
it
won’t.
Somebody
has to
start
the
referral
process,
so it
might as
well be
you.
This way
you are
working
smarter
and not
harder.
One idea
is to
start a
partnership
with
someone.
If you
are a
loan
officer,
you
might
consider
partnering
up with
a
realtor.
If you
are a
contractor,
you may
consider
teaming
up with
a
plumber.
Like it
or not,
the
process
of
referring
business
back and
forth to
people
in your
business
community
can get
a little
bit
political.
So it is
important
to
establish
yourself
within
the
business
community
and
build as
many
relationships
as
possible.
Make
sure the
relationships
you
build
are with
responsible
and
dependable
people
who you
can
count on
to send
you
qualified
leads,
otherwise
you are
just
wasting
your
time.
This
truly is
one of
the
smartest
and
easiest
ways to
get
referrals
heading
in your
direction,
so give
it a
shot,
and best
of luck.
