Referrals
are an
important
part of
any
successful
business.
They're
a great
way to
keep
building
your
customer
base,
year
after
year,
without
having
to go
out and
pay for
advertising.
Instead,
you use
the
power of
your
current
customers
to help
you
continue
to grow.
Referrals
really
are
'golden'.
For one
thing,
in this
time-crunched
age
where
everyone's
so busy,
people
are more
willing
to
depend
on the
advice
of
trusted
contacts.
It saves
them
from
spending
time in
laborious
research.
Referrals
also
produce
a
'snowball'
effect.
Happy
customers
tend to
have a
good
idea of
which
one of
their
friends
would
appreciate
your
product
or
service.
They
refer
people
similar
to
themselves...
who also
refer
people
they
know...
and so
on.
But one
of the
best
things
about
referrals
is that
they're
easier
to
convert
into
customers!
It's
fine for
YOU to
say that
you
provide
a great
product
or
service
-- but
when
someone
else
says it,
it
instantly
has more
impact...
especially
when it
comes
from a
trusted
friend
or
contact.
Your
credibility
and
expertise
have
been
established
by the
referrer.
Bonus
Referral and Marketing Tools
Section
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However,
many
business
owners
assume
that
just
because
they do
a good
job,
referrals
will
happen
automatically.
This
isn't
true;
people
often
need a
little
encouragement
to send
referrals
your
way.
It's up
to you
to take
a more
active
role in
making
them
happen.
Go ahead
and tell
your
customers
that
you'll
do your
best to
make
sure
they're
happy.
Then let
them
know
that you
would
welcome
any
referrals
-- in
other
words,
simply
ASK for
new
referrals.
Encourage
them by
offering
referral
incentives.
For
example,
offer a
referral
bonus or
discount.
Offer
free
gifts,
extra
entries
into a
contest,
whatever
is
appropriate
for your
business.
And
ALWAYS
send a
thank-
you note
and
possibly
even a
small
gift to
the
referrer
...
regardless
of
whether
or not
the
person
he
referred
becomes
a
customer.
This
will
show
that you
appreciate
him
thinking
of you.
Everyone
likes to
feel
appreciated,
and
he'll be
more
likely
to
continue
to send
referrals
your
way. You
never
know --
someone
he
refers
in the
future
might
very
well
become a
customer!
Another
example
of how
to
generate
referrals
is to
write
articles
and
distribute
them
around
the
Internet.
Once
again,
if you
get
published
you
instantly
have
more
credibility
-- you
build an
"expert"
status,
so to
speak.
Many
article
syndication
sites
offer a
feature
that
allows
the
reader
to email
the
article
to a
friend...
and
articles
are
often
passed
around
from
person
to
person
through
email.
In both
of the
above
cases,
your
business
automatically
has more
"clout"
than,
say, if
a
prospect
were to
simply
visit
your
website.
In the
case of
a
referral,
the
prospect
has
already
been at
least
partially
influenced
by his
or her
friend
or
contact...
which
makes
your job
of
converting
him to a
paying
customer
that
much
easier!
A
referral-friendly
business
is one
which
can
continue
to send
you new
customers
day
after
day,
year
after
year.
Encourage
it and
reward
it!
