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Business
networking referrals are
the life-blood of any
computer consulting
business. It's a who you
know type of
marketplace. This makes
tapping into a source of
referrals absolutely
critical.
The problem is, what
happens when you don't
know your next door
neighbor let alone any
other business
networking referral
sources?
Business Networking
Referrals An A New City
Many people who start a
computer consulting
business are going to be
moving, or have moved,
somewhere new. This move
is often what
precipitated the
business in the first
place.
If this is you, you
might think you don't
know anyone. You are
also probably
overwhelmed by the
thought of getting
business networking
referrals before you've
got a sense of what's
what in your new
community. The fact is,
you DO know a lot of
people and these people
know a lot about the
community.
Get out your checkbook
and credit card
statements and look at
how many people you have
met through your
purchases - these are
all potential business
networking referrals:
Many of the vendors will
be small business owners
and managers. This is
your target market. They
might become clients,
and they surely know
others who could be
clients.
The Real Estate agents
are plugged into who
who's and what's what in
the community. Tell them
about your business and
use them as a source of
business networking
referrals.
Attorneys, mortgage
specialists, title
officers, etc... again,
these business
networking referral
sources are priceless.
You will be amazed by
the number and type of
businesses you have been
in contact with
already.. Get the word
out to these businesses
and start right away
with setting up a rich
source of business
networking referrals.
The Bottom Line on
Business Networking
Referrals
Even when you move to a
new town your business
networking referral
pipeline is still
strong. Look at your
credit card statements
to figure out what
business you have spent
money with in the local
area. From movers to
real estate agents and
landscapers to
decorators, you have
already been in contact
with business networking
referrals. Make sure you
use every opportunity
you have with these
people to market your
new business and begin
to build a strong
business network. |