To
begin reeling in more qualified prospects at your seminars you
have to re-evaluate -- and often change -- your mindset.
In my first
lesson on this special series on Surefire Seminar Strategies,
I’ll dive into the basic template for success.
The strategies below are the ones used by big name
professionals who are packing the seminar room, and for good
reason. They work! So why recreate the wheel, as they say.
What you need first must realize that everyone in life seeks
benefits. So you must translate your seminar invitations and
mailers into tangible benefits for the target audience your
after.
Now, keep in
mind, the very basis of this means that you MUST become better
at writing copy. Or at the very minimum, understanding how you
can translate your existing seminar information into more
persuasive and compelling benefits for people.
Remember this: To drive your
prospects to call and make a reservation, you must GIVE them
something that will actually BENEFIT them. But here's where the
problem comes in:
Prospects do NOT realize the
BENEFITS they are seeking.
Some do. But most do not. So let’s get started
re-shaping the right mindset.
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A mindset that focuses
on the prospect, not you.
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One of the simplest ways of doing this is taking your
existing marketing copy and reworking it with the focus
on the prospect. Remember, you’re trying to write through the perspective
of the reader.
The old adage is true: The more you tell, the
more you SELL.
In
this case, "selling" free seats and filling your seminar
room.
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Now, of course, there are other strategies to implement into
your seminar invites and mailers, but these are the absolute
minimum essentials.
Stay tuned for the next lesson where we’ll discuss…
“The top mistakes made when
planning today's seminars.”
All the
best,
